Become The Coach Every Team Deserves
A 12 Week Program to learn the advanced coaching tactics used by top 1% leaders to inspire teams and drive exceptional performance at work.
ALUMNI FROM:
Leading Not Life Coaching
Google found the best managers are great coaches. And you want to be the best.
This program isn't about becoming a life coach and starting your own coaching business(yet). You'll learn how to use coaching to develop high-performing leaders at work.
Previous students include Managers, Agile Coaches, Department Leaders, Product Leaders and People Operations Leaders.
You are probably feeling like this:
😨 You are uncertain how to be both a leader and a coach.
😨 You are frustrated at the lack of change in your workplace.
😨 You are fearful of having tough feedback conversations or giving bad news.
😨 You are anxious about how to work with difficult people and coach underperformers.
😨 You are conflicted about high standards while letting the team discover their own answers.
If you're reading this, chances are these challenges are keeping you up at night.
If any of these sound familiar... Then this ICF certified course was built specifically for you.
You won't be the same person when this program ends.
Be Respected, Become Certified
Coaching at work, doesn't always work. For some, it's mainly for fixing underperformance or an optional "extra".
The best leaders know, that a coaching style of leadership delivers business results.
This program is the first step on your journey to becoming a professional coach.
Other coaching courses charge you thousands of dollars, only to wave their hands in the air with "theory."
And by the end, you leave with a bunch of notes that sit in a folder for eternity. Meanwhile, you're still confused and unsure about the next step to take. But this program is about moving quickly, taking action, and keeping a tight feedback loop.
We will meet together every week for a live coaching masterclass. After each session, you will complete a bite-sized coaching challenges to build a coaching habit. You'll quickly start to improve your ability to coach. Most importantly, you’ll do this in your day-to-day work, meaning you get value from day one.
After just twelve weeks, your team will be remarking on the transformation in your leadership impact.
The practical tools you've been looking for:
Live sessions:
- Interactive masterclass sessions (30hrs)
- 1 x 2.5hrs every week
Mentoring:
- 6 x 1 hour group mentoring to share experiences (6hrs)
- 4 x 1 hour one-to-one to tackle your unique challenges (4hrs) - Scheduling flexible to your needs.
Self-Paced Learning:
- 36 Bite-Sized Coaching challenges (32hrs)
- These are learning exercises to be done within your day job. For example, using a coaching exercise within a one-to-one.
During the course:
- Lifetime access to program materials
- Personalized AI Coach to Practice Coaching
- Private community of executive leaders
- A final live coaching assessment
- ICF level 1 training certificate upon completion
For 12 weeks, the weekly commitment is:
- 4.5hrs "classroom" learning. You'll need to clear your diary for this time.
- 5hrs learning on the job. You do this learning in your role, it won't need "extra" meetings as such.
I Was Wrong About Coaching
Back in 2016, I thought I was a great coach. I was expert. Sharing my knowledge to anyone who would listen. As my career grew I started to notice a shift. The teams I led didn't want my advice. They wanted something else. Coaching.
I soon learned that coaching is less about being the expert. It's more about helping others be the expert.
Coaching doesn’t always come naturally. When you are under pressure, the default is often to command. To just tell people straight. Whilst that can be useful, many situations call for a different approach. A more coach-like style of leadership.
This program is fundamentally about changing leadership habits.
Helping you to:
✅ Ask more, tell less
✅ Listen more, assume less
✅ Invite more, shut down less
✅ Pause more, speak less
✅ Reflect more, rush less
You can’t think your way to change. You must act. That is why this program focuses on the daily actions that add up.
The Gold Standard in Coaching
The steps to become a certified coach might seem different. For example, if you became a certified Scrum Master, all it took was a short two day course, quick exam then instant certification.
In contrast, The International Coach Federation (ICF) is the Gold Standard of coaching. The bar to certification is higher and it can be a little confusing.
In simplest terms, there are three steps. And I'll be with you every step of the way.
Complete this Level 1 Certified Program
Over 12-weeks together we will complete 60hrs of learning + 10hrs of mentoring. At the end you will complete an evaluation of your coaching which requires a passing score.
Conduct 100 hours of coaching
Sounds a lot, but by the time you complete the training, most leaders will have already done around 24hrs of practice sessions. The remainder you can get very quickly by harnessing the course alumni network.
Pass the ICF Credentialing Exam
Yikes! I know we all hate exams, but you shouldn't worry. The training we complete together equips you fully to get a passing score.
The Result:
✅ ICF Associate Coach Credential (ACC)
Who is your Coach?
Hello 👋
I'm Toby Sinclair, the creator and coach of this certified program.
For the last decade I’ve been transforming the Employee Experience at JP Morgan Chase. I led change programs that transformed the Employee Experience for thousands. Working directly with business CEO’s, CIO’s, CHROs, we transformed many stages of the employee lifecycle. Most notably, helping managers become world class coaches.
This resulted in JP Morgan Chase & Co. being voted by LinkedIn the best US company to work for in 2024. Ahead of Amazon, Google, Alphabet Inc. It was a real highlight to be in a leadership team that delivered for employees.
Now I’m sharing this knowledge to help you lead like a coach. To deliver the experience research shows employee wants: world class coaching every day.
I'm a Professional Certified Coach (PCC) with the International Coaching Federation. Many coaches claim to be professionals but few have undertaken rigorous training. To get this credential means I've completed 125hrs of training and delivered over 500hrs coaching conversations.
I believe that your role as a leader is to create an environment that unlocks the potential in people. You can do this best by mastering high impact coaching skills.
It's Time To Go Pro.
You will be first in line to join the next cohort by joining the waitlist. I work with each student to identify the time and schedule that works best for the cohort as a whole.
I will be in touch within 24hrs.
Any questions in the meantime, please reach out:
toby@tobysinclair.com
Your Investment To Join:
$1,800
This is a 100% risk-free investment. If you’re not punching the air within the first 30 days of this program, telling your colleagues, “Why didn’t I do this sooner?” then you can get your money back — no questions asked. I want this decision to be a no-brainer for you.
Pay In Full (10% Discount)
$1,620
Pay Monthly (3 Installments)
$600 x 3
Scholarships and non-profit rates are available.
Your Employer Will Pay For This!
I was initially hesitant to ask for funding when I applied for certified coach training. I learned the age old wisdom, don't ask, don't get. Whilst it wasn't automatic, my employer just needed to understand the value professional coaching would bring to the company. Luckily, coaching has a great value proposition and with a short conversation they were like "why didn't we do this earlier?"